Senior Vice President, Planning
Core
Leading strategic media initiatives and planning for key client accounts to drive higher engagement, affinity, and transactions.
Role type
Senior Vice President, Media Planning & Strategy
Builds
Strategic media plans and client business direction
Domain
Media & Advertising
Required skills
Strategic planning, Media planning (online and offline), Client relationship management, Team leadership, Data analysis, Presentation skills, Process improvement
Preferred skills
Cross-selling interagency products, Long-range planning, Change management
Technologies
Digital Planning tools, Media Tools
Responsibilities
Develop and execute strategy to define client business direction, Identify target insights based on client briefs, Evaluate media vehicles for audience reach, Supervise and develop staff, Collaborate with analytics and data teams for consumer insight generation, Lead client presentations and influence top-level decisions.
Seniority
Senior, hands-on IC