Senior Data Analyst - CRM
Core
Turn CRM and marketing data into clear, defensible business decisions for client programs across aftersales and retail touchpoints.
Role type
Senior Data Analyst (Marketing/CRM)
Builds
Measurable CRM programs and actionable insights for client campaigns.
Domain
Marketing analytics and Customer Relationship Management (CRM)
Deliverable
dashboards & analysis
Required skills
SQL, CRM analytics, performance measurement, data validation, insight generation, structured problem solving, communication
Preferred skills
Automotive industry experience, test/control design, incrementality measurement, Databricks, Python, R, Tableau
Responsibilities
Analyze CRM performance across channels (direct mail, email, digital); Write and own SQL queries to extract and validate data; Build and maintain reporting outputs in Tableau/Excel; Validate campaign counts, audience definitions, and performance metrics; Partner with campaign and account teams to support program execution; Translate data findings into clear business implications.
Seniority
Senior, hands-on IC