Associate Director, Strategy
Core
Generate strategic media initiatives and lead the implementation of media plans for major clients.
Role type
Associate Director, Media Strategy
Builds
Strategic media plans and budgets for clients
Domain
Digital marketing and media planning
Required skills
Strategic planning, media planning, budget management, client relationship management, team supervision, project management, media vehicle evaluation, data analysis, business writing, stakeholder management
Preferred skills
Knowledge of offline and online media, industry trends, proprietary software proficiency
Technologies
Microsoft Suite, Nielsen, Kantar, IMS, Flowchart Software, R/F, Optimization Software, Social Tracking tools, Comscore, Google Analytics
Responsibilities
Oversee media strategy and plan development, manage client setup and billing processes, evaluate media vehicles for target audience reach, present recommendations to clients, supervise and develop assistants and supervisors, manage projects and resources, identify and promote solutions
Seniority
Senior, hands-on IC with management responsibilities