Group Vice President, Brand Strategy
Core
Drive growth across people, product, reputation, and revenue for mid-to-large clients or portfolios with revenue greater than $5MM by leading brand strategy and shaping the strategic quality of the business.
Role type
Group Vice President, Brand Strategy
Builds
Brand, communications, and marketing plans; strategic vision for major client engagements and global 360 campaigns; new business pitches.
Domain
Digital marketing agency / Brand Strategy
Deliverable
product features
Required skills
Brand strategy, audience and cultural insight, positioning, communications planning, campaign strategy, creative briefing, storytelling, facilitation, executive presentation, cross-selling, new business development, team leadership, insight development (primary/secondary research), digital experience strategy.
Preferred skills
Experience with owned marketing/ecommerce, addressable media, CRM, integrated execution across digital/social/CRM/media.
Technologies
None explicitly listed
Responsibilities
Develop direct, collaborative relationships with key client stakeholders and become a trusted advisor to senior and executive leadership. Lead the development of brand, communications and marketing plans that connect client business priorities, audience insight, culture and creativity. Define the strategic vision, organizing idea and cross-channel approach for major client engagements, portfolios and global 360 campaigns. Lead the strategic workstream for new-business pitches, partnering across disciplines to create differentiated, persuasive and winning solutions. Lead, manage, guide and mentor junior through senior strategists with clarity, consistency and an active commitment to their growth.
Seniority
Group Vice President, Senior Leadership