Senior Planner, Media Planning
Core
Senior Media Planner driving measurable business outcomes by analyzing insights, developing media strategies, and managing budget allocations for clients.
Role type
Senior IC media planner
Builds
Strategic and effective media plans across various channels
Domain
Advertising and Media Planning
Required skills
Data analysis, Consumer behavior understanding, Negotiation, Budget allocation, Strategic planning, Client presentation, Media landscape knowledge, Financial data management, Excel proficiency, Math proficiency
Preferred skills
Advertising/Marketing degree, Media systems knowledge, PowerPoint/Word proficiency
Responsibilities
Gather and analyze marketing and human insights data to determine advertising needs; Develop understanding of marketing objectives and human–media relationships; Assist in developing budget allocations across media; Present media plans to client brand groups; Communicate media objectives and executional guidelines to execution teams; Maintain relationships with media suppliers; Ensure campaign quality control and adherence to plan objectives; Develop campaign performance documents; Participate in client education regarding media landscape evolution; Manage financial processes including monthly billing accuracy.
Seniority
Senior, hands-on IC