Senior Vice President, Digital
Core
Lead social and influencer strategy and execution for Consumer Brands accounts, connecting earned, owned, paid, and shared channels into a unified ecosystem.
Role type
Senior Vice President, Digital (Strategy & Leadership)
Builds
Integrated social-first ideas, influencer programs, and PESO ecosystem campaigns for consumer brands.
Domain
Marketing / Social Media / Influencer Marketing
Deliverable
product features
Required skills
Social and influencer strategy, PESO ecosystem integration, cultural trend identification, AI-enabled discovery, team leadership, client relationship management, data analytics, cross-discipline collaboration.
Preferred skills
Digital native mindset, emerging technology adoption, consumer culture pulse.
Technologies
Social platforms, AI discovery tools, analytics tools.
Responsibilities
Lead development of social and influencer strategies aligning with client business goals; Create social-first ideas and programs designed to travel across platforms and communities; Identify emerging cultural conversations and platform behaviors to drive relevance; Lead execution of innovative influencer programs to drive business results; Partner with earned media, creative, and paid teams for integrated campaigns; Mentor digital team members and foster a culture of creativity and excellence.
Seniority
Senior, hands-on IC with leadership responsibilities