Specialist, Media Strategy
Core
Client-facing specialist supporting planning and execution of omni-channel media campaigns, including consumer promotions, digital media tactics, and vendor management.
Role type
Specialist, Media Strategy
Builds
Omni-channel media campaigns, consumer promotions, and digital media activations
Domain
Retail commerce marketing and digital media
Deliverable
product features
Required skills
Omni-channel media planning, consumer promotion execution, vendor management, budget management, campaign tracking, RFP development, media trafficking, data analysis, Microsoft Office/Google Workspace proficiency
Preferred skills
Experience with programmatic, mobile, and influencer media
Technologies
Excel, Sheets, PowerPoint, Slides, Word, Google Workspace
Responsibilities
Lead execution of best-in-class omni-channel media campaigns; manage budgets and vendor deliverables; calculate ad fees and monitor campaign pacing; identify new vendors and refine executional plans; report on campaign performance and provide strategic recommendations.
Seniority
Junior to Mid-level, hands-on IC