Specialist Product Marketing & Communication (w/m/d)
Core
Communicating technical product solutions for concrete restoration and floor coating systems to B2B target groups including craftsmen, architects, and engineers.
Role type
Specialist Product Marketing & Communication Manager
Builds
Marketing strategies, content assets, and communication campaigns for Sto's construction material product lines
Domain
Construction materials / Concrete restoration and floor coating
Deliverable
product features
Required skills
B2B marketing strategy, content creation (text/image/video), social media management, brand consistency, technical communication, stakeholder coordination
Preferred skills
Experience in construction materials industry, agency-side social media experience, image/video editing tools proficiency
Technologies
Social media platforms, CMS, design and video editing tools
Responsibilities
Develop communication strategies and editorial plans, create and manage multi-channel content, support sales activities with marketing materials, analyze social media performance metrics, coordinate with product management and sales teams
Seniority
Mid-Senior, hands-on specialist