Marketing Specialist, Growth & Product
Core
Improve product communication, generate demand, and convert interest across digital channels for a fiber network company.
Role type
Entry-to-mid level B2B growth and product marketing specialist
Builds
Website content, sales materials, lead nurturing campaigns, and LinkedIn activity for a fiber infrastructure provider
Domain
Telecommunications / Fiber-to-the-home (FTTH) / B2B Technology
Deliverable
Product features (content, campaigns, landing pages)
Required skills
B2B marketing, digital marketing, HubSpot, LinkedIn marketing, content creation, conversion optimization, sales enablement
Preferred skills
Canva, Figma, WordPress, Webflow, Swedish language
Technologies
HubSpot, LinkedIn, WordPress, Webflow, Canva, Figma
Responsibilities
Develop product messaging, maintain website content, support lead generation via HubSpot, execute LinkedIn campaigns, create sales materials, track marketing performance, align content with commercial goals
Seniority
Entry-to-mid level, execution-focused