Senior Advisor, Audience Strategy & Campaign Planning
Core
Leads the development of omnichannel audience strategies and campaign planning to help clients achieve business objectives by defining targets and identifying high-opportunity audiences.
Role type
Senior IC audience strategy and campaign planning advisor
Builds
Omnichannel audience strategies, campaign design targets, and activation guidance for paid and owned marketing channels
Domain
Digital marketing, CRM, data-driven marketing, and identity-based marketing
Deliverable
product features
Required skills
Audience segmentation, audience prioritization, omnichannel marketing, CRM/lifecycle marketing, paid media strategy, customer intelligence synthesis, cross-functional leadership, strategic planning, data analysis, executive communication
Preferred skills
Agency or consulting experience, familiarity with audience platforms and CDPs, advanced certifications in marketing or analytics
Technologies
Customer data platforms, audience platforms, activation platforms, identity-based marketing ecosystems
Responsibilities
Lead omni-channel campaign planning workstreams from objective to activation readiness; Define campaign design targets and identify priority audiences; Synthesize customer data and insights to develop audience strategies; Translate intelligence into actionable recommendations for marketing teams; Develop reusable planning frameworks and best practices; Present strategic recommendations to senior client stakeholders
Seniority
Senior, hands-on IC with strategic leadership