Performance Marketing Manager:in B2B ERP / SaaS (d/m/w)
Core
Building and scaling a performance marketing engine to drive qualified leads and measurable business impact for a B2B ERP/SaaS platform.
Role type
Senior Performance Marketing Manager (B2B SaaS/ERP)
Builds
Scalable paid media campaigns, tracking infrastructure, and demand generation processes for Haufe X360
Domain
B2B SaaS / ERP / Cloud Software
Required skills
B2B performance marketing, SaaS/ERP domain expertise, Google Ads, LinkedIn Ads, Google Tag Manager, Marketing Automation (HubSpot/Marketo/Pardot), data analysis, project management
Preferred skills
Leadership in demand generation, cross-functional collaboration with Sales/Product
Technologies
Google Ads, LinkedIn Ads, Google Tag Manager, HubSpot, Marketo, Pardot
Responsibilities
Conceptualize and optimize paid media campaigns across Google and LinkedIn; manage a seven-figure paid budget; build tracking and measurement infrastructure; analyze KPIs (Leads, MQLs, CPA, SQLs) to drive optimization; manage an external performance marketing agency
Seniority
Senior, hands-on IC with potential for leadership
