Vice President, Director, Paid Strategy and Planning
Core
Lead media strategy development and holistic planning to deliver campaign and business objectives for global brands.
Role type
Senior leadership media strategy and planning director
Builds
Media strategies, tactical plans, and client service delivery for global brands
Domain
Marketing, Media Planning, Advertising
Required skills
Media planning and strategy, Holistic planning, Client relationship management, Cross-functional collaboration, Team leadership and mentorship, Strategic decision-making, Data and insights interpretation, Omnichannel media expertise, Resource adaptation, Storytelling and presentation
Preferred skills
None stated
Technologies
None stated
Responsibilities
Lead media strategy development and holistic planning efforts to deliver on campaign and business objectives; Build and maintain key client relationships across day-to-day levels and functions; Ensure team's ability to contribute to media recommendations based on a clear understanding of brand objectives and client business, supported by data and insights; Maintain working knowledge of media and category landscapes to inform client discussions, POVs, and strategic decision-making; Work closely with cross-functional teams to ensure translation of media strategies to tactical plans, identify and apply campaign insights, develop learning agendas, and uncover business opportunities; Provide vision, direction, management and support across all levels of the team to ensure growth and delivery against client and company objectives; Act as a leader within the organization to proactively steer process, POVs, and collaboration across functions.
Seniority
Senior, hands-on IC with leadership responsibilities