Group Account Director
Core
Managing TTL campaigns, digital content, and client relationships across multiple portfolios to drive business growth and deliver high-quality creative solutions.
Role type
Senior Account Director (Advertising/Marketing Agency)
Builds
Integrated marketing campaigns (ATL, BTL, digital) and client business growth strategies
Domain
Advertising and Marketing
Deliverable
product features
Required skills
TTL campaign management, ATL/BTL/Digital production oversight, client relationship management, strategic business growth, financial target achievement, cross-functional leadership, new business development, stakeholder expectation management
Preferred skills
Diploma level marketing qualification, 8+ years account management experience, TV/OOH/Radio/print production experience, digital content marketing experience
Technologies
ATL, BTL, Digital, TV, OOH, Radio, Print
Responsibilities
Manage TTL campaigns and communication across multiple client portfolios; Manage digital Content Marketing (editorial) content; Act as a trusted focal point for client expectations and service delivery; Assist in driving organic business growth and new business wins; Master client business and relationships to ensure partnership longevity; Empower self with full knowledge of client brands and deliverables; Implement efficient processes for tracking and conversations; Take full ownership of accounts and work presented; Support Business Lead in meeting financial targets; Empower seniors with correct information; Have tough and honest conversations with clients; Maintain integrity of creative strategy; Manage all kinds of personalities; Keep abreast of market trends and competitor work; Have confident presentation skills to sell work effectively; Be prepared to work long hours as necessary.
Seniority
Senior, hands-on IC
