Senior Copywriter
Core
Conception, development, and execution of compelling copy and creative concepts for integrated, cross-channel initiatives including large web initiatives, online advertising, and digital marketing.
Role type
Senior Copywriter
Builds
Promotional materials, creative concepts, and messaging for healthcare brands
Domain
Healthcare marketing and advertising
Deliverable
product features
Required skills
Conceptual writing, storytelling, copy annotation, cross-channel marketing, audience analysis, creative rationale articulation
Preferred skills
Pharma agency experience, DTC and HCP writing experience, online and offline media experience
Technologies
None stated
Responsibilities
Partner with art directors and account teams to develop creative solutions; manage projects from concept through execution; write promotional materials with minimal supervision; collaborate with writers to refine messaging; participate in client meetings and presentations; apply audience understanding to develop resonant messaging
Seniority
Senior, 3-5 years experience