Manager, Data Science, Audience Solutions Group
Core
Design and implement statistical models and machine learning solutions to tie clients' marketing to real-world business goals, predicting future performance and optimizing decisions.
Role type
Manager, Data Science (Media Analytics)
Builds
Statistical models, machine learning solutions, and data-driven insights for marketing optimization
Domain
Media, Advertising, Marketing Analytics
Deliverable
production ML models
Required skills
Media analytics, digital media segmentation, team leadership, client representation, quantitative analysis, SQL, Python or R, mathematical modeling, probability and statistics, stochastic system design, statistical learning algorithms (ARIMA, Regression, Clustering, PCA, Decision Trees, Bayesian Inference, MCMC), marketing analytics (Customer Segmentation, MMM, MTA), advertising media channels, marketing measurement technologies (Ad Servers, DSP, DMPs, CRMs)
Preferred skills
Passion for emerging tech and media, data storytelling, mentoring
Technologies
SQL, Python, R, ARIMA, Linear Regression, Logistic Regression, Centroid-based Clustering, Hierarchical Clustering, PCA, Decision Trees, Random Forest, Bayesian Inference, MCMC, MMM, MTA
Responsibilities
Design and implement statistical models and ML solutions for clients, collaborate with planning and analytics teams to solve marketing problems, represent the team to external clients and internal leadership, mentor team members, formulate account visions
Seniority
Manager, 4+ years total experience, 1-2 years management
