Planning Director
Core
Lead the development of integrated communication and media strategies, shape annual planning frameworks, and drive growth initiatives for iconic brands.
Role type
Senior Director, Media & Communications Planning
Builds
Integrated campaigns, annual strategic plans, and growth initiatives for consumer brands
Domain
Marketing / Media Planning / Consumer Goods
Required skills
Media and communications planning, Strategic thinking, Stakeholder management, Cross-functional collaboration, Consumer behavior analysis, Marketing effectiveness measurement
Preferred skills
Retail or FMCG category experience, Econometric modelling, Marketing analytics, Planning frameworks knowledge
Technologies
Marcel (Global AI Platform), Marcel Classes
Responsibilities
Lead development of integrated communication and media strategies, Shape annual planning frameworks and campaign approaches, Partner with senior stakeholders to solve business challenges, Drive planning excellence across paid, owned and earned channels, Mentor and develop a talented team of planners, Champion innovation and challenge conventional thinking
Seniority
Senior, hands-on IC with leadership responsibilities