Media Account Head - FMCG (all genders)
Core
Lead an integrated media and communication strategy for an international FMCG food client, managing end-to-end execution from KPI definition to budget control and optimization.
Role type
Senior Media Account Head (FMCG)
Builds
Integrated communication solutions and media strategies for international FMCG clients
Domain
Advertising & Marketing, FMCG
Deliverable
client delivery
Required skills
Integrated media and communication strategy, Ad-Tech and MarTech tools, data-driven insights translation, client consulting, team leadership, stakeholder management
Preferred skills
Data strategies, audience planning, measurement, web analytics, marketing effectiveness
Technologies
Ad-Tech, MarTech, Analysis tools
Responsibilities
Develop and present overarching media and communication strategies, manage cross-channel budget control, lead and develop team members, identify and evaluate market/consumption/media trends, act as central interface between client, team, and internal experts
Seniority
Senior, hands-on IC with leadership