Specialist, MarTech & Data Intelligence
Core
Ingest and transform digital media data to build dashboards, create segments, and provide data-informed recommendations for campaign optimization.
Role type
Data Activation Specialist (MarTech)
Builds
Dashboards, automated reporting solutions, and data segments for digital media activation.
Domain
Digital Media & Advertising
Deliverable
dashboards & analysis
Required skills
Data extraction (API, SFTP, SQL), ETL processes, Business Intelligence platforms, Ad server analytics, Algorithmic attribution modeling, Data mapping, Segment creation
Preferred skills
Data Science experience, Algorithmic attribution implementation
Technologies
Datorama, Google Analytics, Adobe Media Optimizer, Sizmek, Google Data-Driven Attribution, DoubleClick, SQL, Excel, PowerPoint
