Commerce Media Manager
Core
Manage strategic components of integrated Shopper Marketing campaigns for major brands, focusing on Amazon-specific search strategies and performance optimization.
Role type
Manager of Commerce Media (Shopper Marketing)
Builds
Integrated Shopper Marketing campaigns and search strategies for retail clients
Domain
Digital Media / E-Commerce / Retail
Required skills
Amazon platform expertise, Search strategy development, Team leadership, Media planning and buying, Data interpretation, Client relationship management, Budget allocation, RFP management, Attribution modeling
Preferred skills
SKAI or Pacvue platform experience, Generative AI tools proficiency, Prompt-based interaction
Technologies
Amazon, SKAI, Pacvue, Microsoft Office (Word, PowerPoint, Excel), ChatGPT, Google Gemini, DALL·E, Midjourney
Responsibilities
Lead a team of Sr Analysts and Analysts in Search and Prevision; Develop search strategies including keyword recommendations and day-parting; Monitor, optimize, and report on daily search campaigns; Establish paid shopper marketing best practices; Lead retailer and vendor RFPs; Oversee performance forecasts and budget allocations; Act as primary client contact for strategy discussions and recaps; Foster relationships with internal and external teams.
Seniority
Manager, hands-on IC with team leadership