Media Director
Core
Lead the media team to develop integrated communications strategies and turn big ideas into fully integrated campaigns for a highly respected automotive client.
Role type
Senior IC Media Director (Integrated Media Planning & Strategy)
Builds
Integrated media campaigns and communications strategies for automotive clients
Domain
Advertising / Media Planning / Automotive Industry
Required skills
Integrated multi-media planning, media buying across all channels (TV, Radio, Print, OOH, Search, Social, Programmatic), strategic planning, client leadership, cross-functional collaboration, data application, influencer marketing knowledge, cultural trend analysis
Preferred skills
Earned and Shared Media expertise, automotive industry experience, major brand experience, large budget management
Technologies
Programmatic platforms, Analytics tools, Creative units
Responsibilities
Collaborate with Creative, Strategy, and Account Services to align media insights with campaign ideas; Advocate with the media client to ensure campaign execution; Partner with Analytics teams to identify efficient marketing solutions; Lead the media team in implementing strategies across media channels; Identify funding solutions for media ideas and programs
Seniority
Senior, hands-on IC