Campaign Analyst
Core
Plan and execute digital display campaigns, manage media planning activities, and optimize campaign performance to drive client ROI.
Role type
mid-level media planning and ad operations analyst
Builds
digital display campaigns and media plans for client accounts
Domain
digital marketing and advertising technology
Required skills
media planning, ad operations, digital/retail media exposure, Excel, ticketing system management, campaign optimization, QA, stakeholder coordination
Preferred skills
creative problem-solving, process improvement, automation initiatives
Technologies
Excel, Word, PowerPoint, ticketing systems, in-house digital platforms
Responsibilities
Onboard new accounts to the platform; capture and document campaign requirements (budgets, targeting, creatives, KPIs, timelines); create, update, and track campaign tickets; manage end-to-end campaign lifecycle including setup, trafficking, QA, optimization, pacing, and troubleshooting; monitor campaign performance against KPIs (reach, impressions, CTR, conversions, ROI); optimize campaigns via bid adjustments, creative testing, audience targeting, and budget reallocations; maintain accurate campaign documentation (media plans, insertion orders, trafficking sheets); conduct peer QA of media plan settings; recommend platform enhancements.
Seniority
Mid-level, hands-on IC