Regional Associate Director - Integrated Media Planning
Core
Translate regional growth strategy into a scalable category point of view (POV) and drive category-specific growth, alignment, and impact across markets.
Role type
Senior IC regional category strategy lead
Builds
Regional category Integrated Business Planning (IBP), strategic frameworks, and scalable growth initiatives
Domain
Digital media & marketing communications
Required skills
Category strategy leadership, Integrated Business Planning (IBP), regional growth strategy, digital media mix planning, stakeholder alignment, initiative scaling, commercial growth mindset
Preferred skills
Experience leading regional or multi-market initiatives, hands-on experience with various technology platforms
Technologies
Digital media platforms, technology platforms
Responsibilities
Own and articulate a clear regional category POV aligned to growth direction; Lead annual category Integrated Business Planning (IBP) at a regional level; Develop and oversee category-specific initiatives, pilots, and programs; Identify growth opportunities and innovation levers within the category; Identify, codify, and scale category learnings and best practices across markets; Partner closely with client stakeholders to drive alignment, clarity, and consistency
Seniority
Senior, hands-on IC