Strategist
Core
Develop strategic responses to client briefs, uncover insights through research and data analysis, and craft compelling narratives to drive business outcomes for clients.
Role type
mid-level strategic planner (marketing/communications)
Builds
strategic narratives, creative briefs, and campaign insights for client campaigns
Domain
advertising and marketing
Deliverable
product features
Required skills
strategic thinking, research and data analysis, storytelling, presentation skills, problem-solving, cultural trend identification, consumer behavior analysis, project management
Preferred skills
experience in strategy, marketing, planning, or research; ability to balance analytical thinking with creative intuition
Technologies
Marcel (Global AI Platform), Marcel Classes (learning platform)
Responsibilities
Develop strategic responses to client briefs and business challenges; Conduct research and analyze data to uncover insights; Identify cultural trends and emerging market dynamics; Craft inspiring strategic narratives and creative briefs; Present insights and recommendations to clients and internal teams; Partner with account and creative teams to bring ideas to life; Measure campaign effectiveness and optimize performance.
Seniority
Mid-level, hands-on IC