Social Strategy Director
Core
Drive strategic direction for a prestigious global brand's digital presence across Social and YouTube, translating complex business challenges into evidence-based strategies to sustain long-term market dominance.
Role type
Senior IC social strategy director
Builds
Long-term brand strategy and digital communication plans for a top-tier global client
Domain
Digital marketing, social media strategy, brand management
Deliverable
product features
Required skills
Digital strategy, social media strategy, data interpretation, stakeholder communication, storytelling, platform evolution analysis, audience behavior analysis, competitor analysis, cultural trend analysis, owned/earned/paid social expertise
Preferred skills
Experience with Asian-market platforms, knowledge of current affairs and cultural partnerships
Technologies
Meta, YouTube
Responsibilities
Present strategic recommendations to senior stakeholders; gather and interpret audience, platform, cultural, and performance insights; lead deep dives into social platform evolution and cultural trends; partner with Channel and Data teams to address business briefs; translate strategic recommendations into planning and activation; connect global and local learnings to ensure regional insight with global consistency.