PG India - Director- Media Planning
Core
Designing innovative media strategies and plans to ensure client marketing campaigns reach target audiences effectively across TV, digital, print, and OOH channels.
Role type
Director-level media planning lead
Builds
Integrated media plans and campaign strategies for regional/global accounts
Domain
Digital & Traditional Media Marketing
Required skills
Strategic media planning, data analysis, BARC software proficiency, client relationship management, project management, integrated marketing knowledge, team leadership, critical thinking, MS Office proficiency
Preferred skills
Experience with TAM/MAP software, digital ecosystem trends, proprietary consumer insight applications, syndicated media applications
Responsibilities
Analyze data to design innovative media strategies, assess media type suitability for target markets, develop media plan options based on client objectives, analyze post-campaign results and recommend refinements, interact with partners to implement media plans, collect and analyze information on various media channels, create media strategies to attract and retain customers, work closely with clients to determine best media channels, ensure correct deployment of brand campaigns and application tools, apply BARC and other media software at various stages
Seniority
Director, strategic & operational leadership