Copywriter
Core
Concept, design, and execute innovative pharma-focused visual materials for integrated, cross-channel initiatives including large web initiatives, online advertising, digital marketing, and broadcast.
Role type
Senior IC copywriter (pharma/healthcare)
Builds
Integrated cross-channel marketing campaigns for healthcare brands
Domain
Healthcare / Pharmaceutical marketing
Required skills
Concepting, 360-campaign development, brand tone and style consistency, cross-channel marketing, direct-to-consumer (DTC) marketing, client partnership, data search and reference management, multi-project management
Preferred skills
AI tool integration for concept development, online and offline media experience
Technologies
None explicitly stated
Responsibilities
Collaborate with creative team to determine concept and brand directions; Ensure copy tone and style align with brand guidelines; Interact with project teams to understand business objectives and audience demographics; Work with art, copy, and account staff to provide creative solutions; Submit fully referenced manuscripts consistent with client style guides; Initiate data searches and maintain reference files; Present work in client meetings; Translate concepts into effective messages; Contribute to brainstorming and creative brief development.
Seniority
Mid-level, hands-on IC
