Referent Marketing und Unternehmenskommunikation (m/w/d)
Core
Develop and execute strategic marketing and communication plans for internal and external audiences, including press relations, employer branding, and patient acquisition campaigns.
Role type
Marketing and Corporate Communications Specialist
Builds
Employer brand, patient acquisition campaigns, digital communication channels (website, social media), and event programs
Domain
Healthcare / Public Hospital
Deliverable
product features
Required skills
Strategic marketing planning, press and media relations, employer branding, content creation and editorial management, digital communication strategy, event planning and organization, stakeholder management
Preferred skills
Experience in healthcare sector, proficiency with Adobe Creative Cloud, Canva, CMS/WordPress, photo and video editing tools, AI applications
Technologies
Adobe Creative Cloud, Canva, CMS/WordPress, photo editing tools, video editing tools, AI applications
Responsibilities
Develop and implement strategic marketing and communication plans, manage press and media relations, create and edit content for print and digital media, organize events and employee programs, collaborate with leadership and external agencies
Seniority
Mid-level, hands-on IC