Senior Product Manager, AI Adoption & Growth
Core
Define product-led growth strategy and own the end-to-end adoption funnel for Demandbase's AI-native platform to drive customer discovery, activation, repeat usage, and commercial expansion.
Role type
Senior Product Manager (PLG & AI Adoption)
Builds
AI-native marketing platform capabilities and growth engine
Domain
B2B SaaS, AI, Marketing Technology
Deliverable
product features
Required skills
Product management, Product-led growth (PLG), AI product strategy, Customer journey mapping, Product experimentation, Data analytics, Enterprise sales dynamics, Monetization strategy
Preferred skills
AI product experience
Responsibilities
Define product-led growth strategy, Own the end-to-end adoption funnel, Identify meaningful customer value behaviors, Partner with application PMs to remove friction, Design and run product experiments, Develop lifecycle strategies for new and existing customers, Partner with cross-functional teams on packaging and expansion, Create reusable growth patterns, Turn experiments into durable product experiences
Seniority
Senior, hands-on IC