Vice President, Performance Content (SEO/GEO/AEO)
Core
Senior leader setting vision and driving long-term success of SEO, AEO, and GEO across a portfolio of key client relationships in the Snacking, Petcare, and Food & Nutrition sectors.
Role type
Senior IC Vice President (Performance Content/SEO)
Builds
Scalable SEO strategies, operating models, and measurement frameworks for AI-driven and traditional search environments.
Domain
Digital Marketing / Search Optimization / AI-driven Search
Required skills
Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Technical SEO, Enterprise SEO strategy, Executive stakeholder management, Team leadership (Directors/Managers), Web analytics, AI-driven search landscape expertise, Cross-functional leadership.
Preferred skills
Agency experience, Bachelor's degree.
Technologies
Google Analytics, Adobe Analytics, Enterprise SEO platforms.
Responsibilities
Set multi-year SEO vision and roadmap aligned with business objectives; Serve as senior escalation point and trusted advisor for executive client stakeholders; Establish standards for SEO strategy, governance, QA, and delivery; Lead and develop senior talent including Directors and Managers; Drive integrated solutions with cross-functional leaders; Own evolution of SEO toolset and tech stack; Guide enterprise measurement approaches and executive storytelling.
Seniority
Senior, hands-on IC with leadership responsibilities.