Director, AI Powered Measurement
Core
Drive strategy, development, and execution of AI-powered marketing measurement capabilities to empower advertisers and agency partners with insights that optimize spend and demonstrate ROI.
Role type
Director, Product Strategy & Leadership (AI/ML)
Builds
AI-enabled engagement layer (MRCL) for personalization and brand growth
Domain
Marketing Technology (MarTech) / Advertising Technology (AdTech)
Deliverable
production ML models
Required skills
Product strategy, AI-driven marketing workflows, Attribution modeling (MTA/MMM), Causal/incrementality testing, AdTech ecosystem dynamics, Data programming (SQL/Python), Deep learning frameworks (TensorFlow/PyTorch), Model operations management, Agentic frameworks (LangChain/LangGraph)
Preferred skills
Experience building complex platform products, Go-to-market strategy, Cross-functional leadership
Technologies
TensorFlow, PyTorch, MLFlow, Spark MLib, LangChain, LangGraph, pandas, NumPy, PowerBI, SQL, Python
Responsibilities
Define product vision and roadmap for AI-driven measurement; Partner with data science/engineering on scalable measurement methodologies; Translate technical concepts into marketer-friendly tools; Collaborate with clients on next-generation measurement standards; Ensure compliance with privacy regulations; Lead cross-functional teams to deliver UX for dashboards and APIs; Monitor competitive trends in AI and ad measurement.
Seniority
Director, Strategic Leadership
