Vice President, Product Management – Campaign Diversity
Core
Own product strategy and execution for Epsilon's campaign diversity pod, expanding the platform to support a broader range of full-funnel campaigns for Groupe and Direct customers.
Role type
VP of Product Management (AdTech/Campaigns)
Builds
Full-funnel campaign capabilities, ad serving logic, reporting and measurement systems, and support for new channels and deal structures.
Domain
Digital Advertising / AdTech
Deliverable
production ML models | product features
Required skills
Product strategy and vision, full-funnel campaign mechanics, ad serving logic, third-party measurement alignment, programmatic deal structures, stakeholder management, product lifecycle management, roadmap definition, KPI management.
Preferred skills
MBA or Advanced degree, experience with new channels and deal infrastructure, experience evolving existing platforms for new use cases.
Technologies
Ad serving platforms, programmatic deal infrastructure, third-party measurement systems, attribution frameworks.
Responsibilities
Develop vision and set strategic direction for campaign diversity capabilities; maintain and enhance core ad serving logic; modernize reporting and measurement capabilities; build support for additional channels and inventory types; enable cohesive full-funnel campaign execution; own and drive the product lifecycle from strategy to launch; define product requirements and roadmaps; align Marketing team with Product strategy; serve as a critical partner to stakeholders; research and offer recommendations for continuous improvement.
Seniority
Executive (VP), hands-on IC with strategic leadership
