SEM Planner
Core
Managing Google Ads and Google Analytics campaigns for D2C clients and retailers, preparing estimates, campaign structures, and optimization recommendations.
Role type
Senior SEM Planner (PPC)
Builds
Paid search and performance marketing campaigns for D2C brands and retailers
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads management, Google Analytics, campaign structure design, PPC optimization, data analysis, Excel (pivot tables, formulas), PowerPoint, English fluency
Preferred skills
Google Search Ads 360 knowledge, strategic media recommendations
Technologies
Google Ads, Google Analytics, Google Search Ads 360, Excel, PowerPoint
Responsibilities
Manage client Google Ads and Google Analytics campaigns, prepare estimates and campaign structures, optimize campaigns against KPIs, report results and conduct client meetings, ensure timely billing, participate in strategic media recommendations
Seniority
Mid-level, hands-on IC