Digital Merchandising Coordinator
Core
Optimizes online experience to drive conversion growth by creating, launching, and testing high-performing landing pages, improving user flows, and enhancing site navigation.
Role type
Digital Merchandising Coordinator
Builds
High-converting landing pages, curated product collections, and optimized site navigation
Domain
eCommerce / Digital Marketing
Deliverable
product features
Required skills
CMS platforms (Shopify, Magento, Salesforce Commerce Cloud), landing page builders (Unbounce, Instapage, Webflow), user behavior analysis, conversion funnel optimization, promotional code management, cross-functional campaign collaboration
Preferred skills
None stated
Technologies
Shopify, Magento, Salesforce Commerce Cloud, Unbounce, Instapage, Webflow
Responsibilities
Update product listings and curate collections; Build and maintain responsive landing pages for paid media and campaigns; Optimize site navigation and category UX; Analyze user behavior and conversion funnels; Create and schedule promotional codes and banner messaging; Collaborate with Marketing and Creative teams on campaign landing pages
Seniority
Mid-level, hands-on IC