Media Planner
Core
Develops and manages media plans across multiple regional markets for the Lexus Dealer Association (LDA), ensuring accurate reporting and financial management.
Role type
Media Planner
Builds
Regional media plans and financial reports for the Lexus Dealer Association
Domain
Automotive marketing / Media buying
Required skills
Media planning, Microsoft Excel, Microsoft PowerPoint, MediaOcean (OX), Mediatools/Guideline, Prisma, Vendor negotiation, Budget reconciliation, Financial analysis
Preferred skills
Local media habits knowledge, Consumer behavior analysis, Marketplace trends understanding
Technologies
MediaOcean (OX), Mediatools/Guideline, Prisma, Nielsen, ComScore, IHS, Kantar
Responsibilities
Develop media plans across multiple smaller markets, Manage assigned market LDA financials including flowcharts and billing discrepancies, Collaborate with bullpen to support and/or approve work on assigned markets, Handle goal entries and buy authorizations, Maintain digital buys and compile/analyze metrics reports, Review and approve spot buys for accuracy, Develop POV evaluations, Maintain daily communication with account management teams and media buyers, Create and deliver client presentations for dealer meetings, Attend market meetings as media experts
Seniority
Mid-level, hands-on IC