Senior Manager Digital Marketing (m/w/d) – Brand- und Agentursteuerung
Core
Leading digital brand management across multiple brands and serving as the central interface for external agencies.
Role type
Senior Manager Digital Marketing (Brand & Agency Management)
Builds
Digital brand strategies, campaigns, newsletters, and content for multiple client brands.
Domain
Digital Marketing / Brand Management / Agency Management
Deliverable
product features
Required skills
Digital brand management, Agency leadership and evaluation, Cross-functional strategy, Content and newsletter conception, Budget and timeline management, AI tool integration, Analytical thinking
Preferred skills
Pharma or Healthcare experience
Technologies
AI tools for project management and campaign development
Responsibilities
Steer and evaluate external agencies including briefing and performance review; Develop and implement digital brand and campaign strategies; Lead content and newsletter concept development; Integrate AI-driven workflows in project management and content creation; Manage budgets and timelines across multiple brand projects.
