Lead Digital
Core
Senior Digital Media Planner leading strategic and tactical media planning, translating business objectives into integrated, efficient, and measurable media plans.
Role type
Senior Digital Media Planner
Builds
Integrated media plans, campaign execution strategies, and performance reports for digital advertising clients.
Domain
Digital Marketing / Media Planning
Required skills
Digital media planning, Channel mix definition, KPI setting, Campaign execution oversight, Budget management, Client presentation, Team leadership, Data analysis, Google Ads, Meta Ads, TikTok Ads, DV360, Excel
Preferred skills
Strategic thinking, Negotiation, Audit processes
Technologies
Google Ads, Meta Ads, TikTok Ads, DV360, Excel
Responsibilities
Lead digital planning from brief analysis to tactical definition and KPI setting. Translate business briefs into digital media plans defining channel roles, mix, and optimization guidelines. Supervise campaign execution on Google, Meta, TikTok, and DV360 ensuring strategic consistency. Define optimization criteria and adjustments based on results. Manage and control large-scale advertising budgets. Analyze performance to generate strategic insights and client recommendations. Lead negotiations with clients and suppliers. Participate in campaign and account audits.