Digital Content & Engagement Manager Homecare (m/w/d)
Core
Develop and execute a patient- and caregiver-centered content and engagement strategy to build Fresenius Kabi Homecare's digital presence.
Role type
Digital Content & Engagement Manager
Builds
Digital content experiences for patients, caregivers, and healthcare professionals
Domain
Healthcare + Digital Marketing
Deliverable
product features
Required skills
Content strategy, editorial process management, social media management, SEO, web analytics, CMS, stakeholder management, agency coordination
Preferred skills
Health communication, video content creation, event digitalization
Responsibilities
Develop patient-centered content strategy, manage editorial workflow, create content for website/newsletter/blogs, build and grow social media channels, analyze engagement metrics, coordinate with agencies, support digital formats for conferences and events