Director, Product Communications (Hers)
Core
Lead product communications strategies for Hims & Hers' women's health platform (Hers) to drive brand awareness, trust, and product adoption across media, influencers, and editorial channels.
Role type
Director, Product Communications (Consumer Health)
Builds
Integrated communications campaigns, earned media narratives, and thought leadership programs for new product categories and diagnostics.
Domain
Consumer Health / Women's Health / Direct-to-Consumer (DTC)
Deliverable
product features
Required skills
Product communications strategy, earned media execution, issue management, cross-functional leadership, data-driven performance measurement, regulatory and clinical complexity translation, new category launch execution.
Preferred skills
AI tools for communications enhancement, deep expertise in women's health diagnostics, experience in fast-paced startup environments.
Technologies
AI tools for communications
Responsibilities
Lead Hers product communications across defined categories; influence product positioning and go-to-market decisions; lead earned media strategy and execution; drive product presence in editorial moments and influencer activations; ensure alignment of external and internal communications; develop thought leadership for physicians and patient communities; lead communications for new category expansion; manage issue management within product categories; translate clinical and regulatory complexity into clear messaging; design and execute integrated campaigns with impact measurement.
Seniority
Director, strategic leadership & execution