Director, Product Management
Core
Lead product strategy and execution for Reporting & Measurement capabilities to improve campaign performance visibility, speed, and credibility for clients and internal teams.
Role type
Director, Product Management (AdTech/MarTech)
Builds
Near-real-time reporting, self-service dashboards, third-party measurement integrations, and standardized metric logic.
Domain
Digital Advertising, AdTech, MarTech, Data & Identity
Deliverable
product features
Required skills
Product strategy, roadmap definition, stakeholder management, third-party measurement integration, workflow simplification, KPI definition, cross-functional leadership, project management, market positioning.
Preferred skills
MBA, advanced degree.
Technologies
Reporting systems, attribution models, ad server environments, clean rooms, customer data platforms.
Responsibilities
Define strategic direction for reporting and measurement capabilities; modernize reporting for near real-time availability; build self-service reporting experiences; lead third-party measurement integrations; standardize critical metric and source-of-truth logic; drive product lifecycle from strategy to launch; align Marketing team with product strategy; research and manage KPIs for product adoption.
Seniority
Director, strategic leadership with hands-on execution
