Sr Media Planner
Core
Develop and execute strategic media plans by analyzing market and consumer data to inform audience targeting, channel mix, geography, timing, and budget allocation.
Role type
Senior Media Planner
Builds
Strategic media plans and campaign performance reports
Domain
Digital and traditional media advertising
Required skills
Media planning, budget allocation, market analysis, client presentation, campaign optimization, data analysis, negotiation, media research, financial reporting, MS Excel
Preferred skills
Advertising or marketing degree, media systems proficiency, critical thinking, problem solving
Technologies
MS Excel, MS Word, MS PowerPoint, media systems, syndicated media research
Responsibilities
Analyze marketing, industry, and consumer insights data to determine advertising needs; Recommend media alternatives and budget allocations; Present plans to client brand groups; Communicate media objectives and execution guidelines to execution teams; Maintain relationships with media suppliers; Ensure campaign quality control and adherence to plan objectives; Develop campaign performance documents; Participate in financial processes and monthly billing.
Seniority
Mid-level, hands-on IC