Senior SEO Manager
Core
Lead integrated SEO and GEO programmes to shape how brands are discovered across traditional search and emerging AI-powered experiences.
Role type
Senior IC SEO & GEO Manager
Builds
Integrated search roadmaps and optimisation programmes for client growth
Domain
Digital Marketing / Search Engine Optimization / AI Search
Deliverable
product features
Required skills
SEO strategy development, GEO (Generative Engine Optimization), AI-powered search analysis, stakeholder management, cross-functional leadership, data analysis, commercial storytelling
Preferred skills
Experience with complex brands, multiple markets, digital PR, automation, advanced analytics
Technologies
SEO platforms, analytics tools, AI-search visibility platforms
Responsibilities
Lead planning, delivery, and optimisation of integrated SEO and GEO programmes; Build practical search roadmaps connecting client objectives to business outcomes; Analyse customer search behaviour and visibility across AI-powered discovery platforms; Act as a trusted strategic partner presenting insights to clients; Collaborate with specialists to unlock Total Search opportunities; Mentor colleagues and share best practices
Seniority
Senior, hands-on IC with leadership scope