Senior Product Marketing Manager
Core
Own positioning, messaging, and sales enablement for a converging portfolio of insider risk management, DLP, AI governance, and employee monitoring products; lead creative production workflows.
Role type
Senior Product Marketing Manager (Cybersecurity/SaaS)
Builds
GTM narratives, sales enablement assets, competitive battlecards, and AI-driven content production systems
Domain
B2B Cybersecurity / Enterprise SaaS
Deliverable
product features
Required skills
B2B product marketing, positioning strategy, sales enablement, competitive intelligence, win/loss analysis, creative team management, technical writing, analyst relations
Preferred skills
AI-powered production workflows, category creation experience
Technologies
None explicitly listed
Responsibilities
Define and test core positioning across multiple security categories; build persona and buyer-journey frameworks; own the sales enablement stack (decks, scripts, battlecards); partner with Product to translate roadmap into GTM narratives; synthesize win/loss and churn data into messaging refinements
Seniority
Senior, hands-on IC
