Director, Paid Strategy and Planning
Core
Senior media expert leading departmental and client strategy, managing media teams and $10M+ in media spend to drive business growth.
Role type
Director, Paid Strategy and Planning
Builds
Cross-channel media strategies (traditional and digital) for client marketing effectiveness
Domain
Media Planning & Buying, Digital Marketing, Traditional Media
Required skills
Cross-channel media strategy, Media planning and buying, Team management (10+ employees), Client team leadership, Business development/upselling, Tactical media planning, Media planning tools (Pathmatics, Vivix, Kantar, MRI, Comscore), Activation platforms (Prisma, Meta, AdWords)
Preferred skills
Retail media network experience, Traditional media (linear TV, OOH)
Technologies
Pathmatics, Vivix, Kantar, MRI, Comscore, Prisma, Meta, AdWords
Responsibilities
Develop forward-thinking, innovative, cross-channel media strategies, including traditional and digital media, to improve client marketing effectiveness and drive business growth. Advises clients and internal teams on media opportunities, including local media campaign planning. Serves as client team lead on medium to large media accounts, managing $10M+ in total media spend. Conceives, negotiates, and presents cross-platform or large-scale media proposals to clients. Responsible for upselling services and contributing to business development efforts. Guides and supervises a media team of 10+ employees, including hiring, training, coaching, staffing, and performance evaluation. Attends and represents clients at industry events, helping to build industry relationships and thought leadership. Contributes to client-specific POVs and overall media strategy documentation.
Seniority
Director, Senior Leadership