Director, Paid Strategy and Planning
Core
Senior media expert providing departmental and client leadership, managing a media team, and enhancing the visibility of the media practice.
Role type
Director, Paid Strategy and Planning
Builds
Cross-channel media strategies (traditional and digital) for client marketing effectiveness and business growth
Domain
Media Planning & Buying
Required skills
Media planning and buying, Digital/interactive marketing, Traditional media, Team management, Business development, Client relationship management, Media strategy development, Proposal negotiation, Performance evaluation, Industry event representation
Preferred skills
Experience with media planning tools (Pathmatics, Vivix, Kantar, MRI, Comscore), Activation platforms (Prisma, Meta, AdWords)
Technologies
Pathmatics, Vivix, Kantar, MRI, Comscore, Prisma, Meta, AdWords
Responsibilities
Develop forward-thinking, innovative, cross-channel media strategies. Advise clients and internal teams on media opportunities. Serve as client team lead on medium to large media accounts, managing $20M+ in total media spend. Conceive, negotiate, and present cross-platform or large-scale media proposals. Guide and supervise a media team of 10+ employees. Attend and represent clients at industry events.
Seniority
Director, Senior Leadership