Director, Product & Segment Marketing Manager
Core
Lead product and segment marketing for a legal technology platform, defining go-to-market strategies and messaging for diverse legal firm segments and corporate legal departments.
Role type
Director, Product & Segment Marketing
Builds
Go-to-market strategies, segment-specific messaging, sales enablement tools, and product launch plans for legal tech solutions.
Domain
Legal Technology / Enterprise SaaS
Deliverable
product features | dashboards & analysis
Required skills
Legal technology marketing, go-to-market strategy, segment marketing, team leadership, competitive intelligence, product messaging, market research, cross-functional coordination, strategic planning, project management.
Preferred skills
Experience with AM Law 200 firms, AI/legal context graph products, thought leadership development, analyst relations.
Technologies
ndMAX AI, Smart Answers, legal context graph
Responsibilities
Define and execute differentiated go-to-market strategies for Strategic, Large, Midsize, Small law firms, and Corporate Legal; own value propositions and positioning for the product portfolio; lead competitive intelligence and win-loss analysis; develop sales enablement materials; drive product launches; manage marketing content and campaigns; mentor a team of product marketers.
Seniority
Director, hands-on leadership