Manager, Analytics
Core
Design data strategy to tie clients' marketing to real-world business goals, mine data to optimize campaigns, and tell stories that help clients understand their audience and media performance.
Role type
Manager, Analytics (Media & Marketing)
Builds
Measurement plans, data strategies, and campaign optimization insights for high-profile brands.
Domain
Digital media, advertising, and marketing analytics.
Deliverable
dashboards & analysis
Required skills
SQL, Advanced Excel (macros, pivot tables), Data warehouse navigation, Statistical analysis, Digital media channel expertise, Project management, Executive storytelling, Team mentorship.
Preferred skills
Python, R, SAS, BI Visualization tools (Tableau, PowerBI), Ad verification tools (IAS, Moat), Third-party research partner experience (Dynata, GWI, Nielsen), Cloud-based deployment (Jupyter, Google Collab), Advanced analytics methods (A/B testing, regression, neural nets).
Technologies
SQL, Redshift, Excel, Tableau, PowerBI, Spotfire, Ad Servers, DMPs, DSPs, Jupyter, Google Collab, IAS, Moat.
Responsibilities
Design measurement plans based on client business needs; Mentor analysts and execute account vision; Implement process improvements; Represent Zenith Data and Analytics to external clients as media performance experts; Analyze raw data to draw conclusions and summarize actionable recommendations.
Seniority
Manager, hands-on leadership with direct reports.