Retail Specialist
Core
Managing and optimizing Retail Media campaigns across digital marketplaces to improve performance KPIs and support business objectives.
Role type
Retail Media Specialist
Builds
Optimized ad campaigns on marketplaces like Amazon, Mercado Libre, and Walmart
Domain
Digital advertising / E-commerce / Retail Media
Required skills
Retail Media campaign management, Digital marketplace knowledge, Digital metrics analysis, Excel (intermediate/advanced), Google Ads, Meta Ads, TikTok Ads, Amazon Ads, Strategic recommendations, Budget pacing, QA processes
Preferred skills
E-commerce trends, Analytics tools, Cross-functional collaboration
Technologies
Amazon Ads, Mercado Libre Ads, Walmart Connect, Criteo, Google Ads, Meta Ads, TikTok Ads, Excel
Responsibilities
Manage and optimize Retail Media campaigns on platforms like Amazon Ads and Mercado Libre Ads, Monitor digital campaign performance and generate recommendations to improve KPIs, Build reports and analysis for clients and internal teams, Coordinate campaign implementation ensuring compliance with guidelines and objectives, Track budgets, pacing, and investment compliance, Identify optimization and growth opportunities within Retail Media platforms, Support QA and quality control processes for campaigns and reports
Seniority
Mid-level, hands-on IC