Senior Associate, Paid Search
Core
Execute and strategically manage paid search campaigns for healthcare brands, bridging campaign execution with client objectives to drive brand discovery.
Role type
Senior Associate, Paid Search (SEM)
Builds
Search campaigns, ad copy, and campaign architecture for healthcare clients
Domain
Healthcare marketing / Digital advertising
Required skills
SEM campaign management, Google Ads, Microsoft Ads, Search Ads 360, budget pacing, keyword research, ad copy creation, performance reporting, MS Excel
Preferred skills
Healthcare industry knowledge
Responsibilities
Manage, execute, and monitor SEM campaigns; oversee budget management and pacing; mentor Search Associates; define campaign direction including keyword research and ad copy; steward submissions through client legal review; drive campaign testing and optimization; lead reporting and insights; support search plan development with forecasts and competitive insights.
Seniority
Mid-level, hands-on IC