Content Marketing Manager
Core
Develop and disseminate high-quality B2B content for retailers and consumer brands to support competitive intelligence and brand analytics products.
Role type
Content Marketing Manager
Builds
Blogs, articles, press releases, case studies, industry reports, guides, white papers, videos, and sales collateral.
Domain
Competitive Intelligence / AI / Retail / E-commerce
Deliverable
product features
Required skills
Content strategy, B2B writing, persona development, secondary research, quality assurance, cross-functional collaboration
Preferred skills
Experience in retail, e-commerce, data analytics, or artificial intelligence
Technologies
Microsoft Office Suite, Google Docs
Responsibilities
Devise content marketing plans and own the content value chain; write diverse content for multiple platforms; create persona-oriented sales collateral; translate technical product benefits for business audiences; conduct rigorous quality checks.
Seniority
Mid-Senior, hands-on IC