Sr. Business Systems Analyst
Core
Translate business requirements for marketing systems into documented opportunities for system enhancements to improve efficiency, scalability, and business outcomes.
Role type
Senior Business Systems Analyst
Builds
Marketing platform for personalized customer experiences across mobile, web, ATM, branch, and call center channels
Domain
Financial Services / Marketing Technology
Deliverable
production ML models | product features
Required skills
Requirement gathering, Agile methodology, Data analysis (SQL), Stakeholder partnership, Solution documentation, Process improvement
Preferred skills
Marketing domain experience, Business consulting experience, New technology platform delivery
Technologies
SQL, Salesforce Data Cloud, Marketing Cloud, Personalization, ERP, CRM, Adobe, Unica
Responsibilities
Lead requirement gathering for new system requirements, Analyze data to ensure test coverage matches business needs, Build partnerships with Marketing and Technology stakeholders, Mentor colleagues in business systems analysis practices
Seniority
Senior, hands-on IC
